Millésime Bio news - 2 March 2022

TODAY’S KEY NUMBER >> 7000 VISITS

The World Fair for Organic Wines and other alcoholic beverages closed after three days of conversations between participants, with a total 7,000 visits, including 20% by international attendees.

MILLÉSIME BIO 2022: RENEWED SUCCESS

Jeanne Fabre – Chair of the Millésime Bio Committee

"As the recovery takes hold, the defining feature of this exhibition was the satisfaction among winegrowers, which is our primary objective. The event was a testament to the genuine enthusiasm among exhibitors to be reunited with their customers and to meet potential new clients, in this longstanding exhibition which combines business opportunities with pleasure. Conviviality and professionalism were the two keynotes of this reunion and reflect the development of the organic industry in France and internationally"

WHAT THE EXHIBITORS SAY

Vincent Quenard – Brasserie Quardin

"The outcome of this three-day exhibition is very positive for us. We have exhibited our wines at Millésime Bio since 2007 and this is the third time we have come for our beers. We got some excellent feedback and are delighted with their popularity. Generally speaking, I don’t tend to take part in competitions but I wanted to enter our beer with Roussanne must in the Millésime Bio Challenge this year, and it was awarded a gold medal. The accolade, along with its presence at the Masterclass on beer and cheese pairings held on Monday during the exhibition, gave us a lot of visibility and drew some potential new clients to our stand".

ORGANIC, A KEY CONSUMER CHOICE

36% of the French buy organic wine

That’s a significant step up from the 17% of French consumers who included organic wines in their shop in 2015. Leading European markets such as Germany and the United Kingdom are experiencing similar progress. The outlook for growth is therefore extremely positive, particularly as consumers say they are increasingly concerned about the future of the planet. Organic beer, which for the first time this year is featured at Millésime Bio, also shows strong development potential as 30% of the French, 16% of Germans and 20% of the British state they have already had the opportunity to drink some at least once in their lifetime.